So it’s about that time where we’re putting the finishing touches on an issue. Does the art the dialogue work well together, are the colors relaying the tone of the story? What does the overall package FEEL like?
This usually means the cover. The first thing you see when picking up this book, the first image that sells the story, that draws people in. Jamie McKelvie has been a monster at these Ms. Marvel covers. He has a way of balancing the iconic with the comedic and this issue #4 cover perfectly exemplifies that.
I made a slight mistake though, I should have asked Jamie to draw in the logo since he created a perfect space for it in the background. Some cover concepts allow for the logo to be integrated into the art, and this was one of em. That being said, that’s where our trusty bullpen comes in. When the first version with the logo came in, I dug it, it looked clean, crisp… but something was missing. We were in Jersey City at a classic Jersey Diner,and we didn’t have a NEON sign! So we went through a few iterations and ended up with the last one, but not before going through A BUNCH of other ones first. Here’s the evolution of logo designs. Keep in mind the colors here are a bit more saturated and brighter than in print:
The pink actually isn’t as pink as this when you print it, but I thought this last one drew out the touch of pink within the diner interiors, while the tweaks on the logo helped give it more depth and feel like a legitimate sign within that world. Further the logo stood out enough without overpowering the foreground image.
What do you think?
PS—Ms. Marvel #4 is out 5/28!